Governance and Leadership

A-Ward’s board provides governance and a diversity of executive capabilities which complements the company’s management team.

Our Board

“Everything you can imagine, is real” – Pablo Picasso

Simon Ward - Managing Director

“Everything you can imagine, is real” – Pablo Picasso

Simon is the founder and lead-innovator at A-Ward. Since establishing the business in 2000, his leadership and vision has propelled A-Ward to become both a significant global business and the industry leader worldwide.

Simon’s knowledge and experience in the bulk material industry is second to none. He brings a wealth of practical and theoretical experience to his role and remains hands-on in leading both product innovation and A-Ward’s international team.

“A-Ward delivers inspired innovation”

Kevin Drinkwater – Board Advisor

“A-Ward delivers inspired innovation”

As Chief Information Officer of global supply chain company Mainfreight, Kevin advises on the strategic international growth of A-Ward and the development of our IT solutions.

His experience in managing information and IT for a global business, provides A-Ward with valuable expertise, insights and direction. Kevin has been with Mainfreight since 1986, previously holding the position of Chief Financial Officer.

“Creativity is intelligence having fun.” – Albert Einstein

Deborah Ward – Strategic Director

“Creativity is intelligence having fun.” – Albert Einstein

Deborah is co-owner of A-Ward and has been instrumental in the creation and growth of the business since it was established in 2000. She has a strong entrepreneurial background, also building and selling a successful business.

Today Deborah drives the strategic management and direction of the company and brings strengths in planning, international management and creative initiatives. Deborah also directs and oversees our significant international marketing program and provides business mentoring to start ups.

“Don’t be the same, be better“

Ken Leeming – Board Advisor

“Don’t be the same, be better“

Ken has held senior board of management roles across diverse industries in New Zealand and Australia for over 20 years. These include organizations such as Heinz Wattie’s, Goodman Fielder, APN News Media and SEEK NZ.

With strengths in change management, sales and process development, Ken’s expertise and knowledge guides A-Ward’s international sales strategies and direction.

"Nothing great was ever achieved without enthusiasm.” - Ralph Waldo Emerson

Chip Dawson – Board Advisor

"Nothing great was ever achieved without enthusiasm.” - Ralph Waldo Emerson

Chip is an experienced executive, director, and chairman of many New Zealand and global companies in growth mode. His knowledge and experience in strategy, governance, international marketing and sales with large corporates and small businesses enable A-Ward to tap into his global network and expertise.

Chip has been involved with Apple Computer, Telecom NZ, Hitachi Data Systems, and Digital Equipment Corporation as well as over 40 New Zealand independent businesses.

Our leadership Team

Ray Smith

International Sales Manager

Philip Ngu

International Technical Sales Manager

John Wong

Design Engineer

Sean WIlliams

Design Engineer



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